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Hello CharterLeaguers,
Learning by doing.
Those of you that attended our January 22, 2000 workshop on Public Relations were told how to get positive media attention.
The League (Liz & Roger - others can be held blameless) is now implementing what we learned.
Our case study is the Charter School Teacher of the Year Award Ceremony this Wednesday.
A Review of the drill
Try to schedule the event on a Tuesday or Wednesday
Step 1:
have your up to date media list (radio, tv, and press - including names, voice,and fax numbers) ready to go
Step 2:
before10 AM two days prior to your event fax a media advisory to your media contacts - make sure the advisory is in the proper format
(my webness skills are making this difficult)
Step 3:
on the same day you fax the advisory call the contacts just to make sure they received the fax
Step 4:
on the morning of the event (before 9 AM re-fax your advisory - change the date on the fax)
Step 5:
write your press release in the proper format. This needs to be written before Step 4, but is used in Step 7 & 8
Step 6:
hold your event (preparation of event is your responsibility) do not be surprised if your event is medialess - eventually they will come
Step 7:
hand out your press release to all media types that do show up at your event
Step 8:
fax out your press release to the contacts you originally sent a media advisory to -this should be done as your event is happening.
Step 9:
bask in the limelight Make sure your contact person listed on your advisory and release is available, knowledgeable and sitting by the phone.
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Your Letterhead Here
FOR IMMEDIATE RELEASE CONTACT: Roger
February 7, 2000 (919) 967-1029
MEDIA ADVISORY
NC Charter School Teacher of Year Award
The League of Charter Schools will present the Charter School Teacher of the Year 2000 Award at 10:30 AM this coming Wednesday, February 9th, 2000 at Kestrel Heights Charter School, 1915 Chapel Hill Road, Durham, NC.
The students of this year's award winner showed extraordinary growth on the Iowa Test of Basic Skills and had the highest percentage of students passing the Math End-Of-Grade Test in Durham County. Additionally, The Charter School Teacher of the Year 2000 was responsible for establishing and coordinating many extra curricular programs.
Following the Award Presentation, The Charter School Teacher of the Year 2000 will share some of the methods and insights that enable student achievement.
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The Press Release
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THE LEAGUE
of
CHARTER SCHOOLS
serving North Carolina's independent public
schools of choice
FOR IMMEDIATE RELEASE CONTACT: LIZ
February 9, 2000 (919) 225-6363
CHARTER LEAGUE PRESENTS TEACHER OF THE YEAR AWARD
Charter School Teacher Raises Test Scores
(DURHAM) -- Hunter Credle became North Carolina's Charter School Teacher of the Year 2000 today in a ceremony at Durham's Kestrel Heights Charter School.
Mr. Credle, a sixth grade charter school math and science teacher, was presented with the award and 2,000 dimes by the League of Charter Schools. The award recognizes Mr. Credle's success in teaching students as demonstrated on tests, and his extraordinary dedication to Kestrel Heights Charter School.
On the NC End of Year Test, ninety three percent (93%) of Mr. Credle's students scored at a Level III or IV. That represents the highest 6th grade total in Durham County. His students also demonstrated a 2.3 grade level increase of math skills in just one year on the nationally normed Iowa Test of Basic Skills. Additionally Hunter Credle organized the school's athletic program, coached the varsity basketball team, taught students to swim, and got his CDL bus drivers license so as to allow Kestrel Heights to take students on field trips and athletic events for free.
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(marks the end of page one)
Roger Gerber, director of The League of Charter Schools, said, "Hunter Credle represents the energy and commitment that is demonstrated on a daily basis in each of North Carolina's 97 charter schools. This dedication stems from the desire of those in charter schools to succeed at educating students where others have failed."
Charter Schools are independent public schools of choice funded by taxpayers and open to all North Carolina students. Currently, NC legislation limits the number of charter schools to 100. The charters are relieved of some bureaucratic regulation and are accountable to the state and parents. The State Board of Education, with input from the NC Charter School Advisory Committee, monitors charter schools in North Carolina.
Gerber, who is one of just three charter school representatives on the fifteen member advisory committee, remarked, "I hope that whoever is in charge of appointing members to the advisory committee will consider increasing the charter school representation by making Mr. Credle a committee member. His classroom perspective is urgently needed."
The League of Charter Schools is a member organization that promotes the charter school concept so that all students, families and communities can access quality education. The League seeks to provide individual charters with the knowledge and economies of scale associated with larger enterprises while honoring, supporting, and fostering each charter's individuality and independence.
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